NPD & Innovation - Thompson and Capper

Trends

Following trends into valued products; our success story comes from many years of experience.

Being a strong partner in different markets worldwide, and in all sales channels, has given us the unique expertise to turn trends, through product development, into valued products.

Monitoring lifestyle, consumer and product trends, we stay on the leading edge within our NPD & Innovation department finding new raw material ingredients, new flavours, better packaging and concept solutions that fits the modern market.

We help you to identify products that fit you, your product portfolio and your company.

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Trends of today

Right now, the retail industry is going through one of the most dynamic and interesting periods of development in a long time.

The pressure is on the retail industry and the brand owners to provide an extensive and more attractive assortment at a better price.

Today dietary supplements have mass appeal thanks to a growing body of clinical evidence showing that, along with healthy diet and lifestyle, supplements can support vitality in our fast-paced world.

Intelligent packaging solutions become more important, retail trade shifts to online channels and sustainability trends are affecting consumer’s expectations and choice of products.

We follow big trends like:

Clean label
Free from all
All-natural
Green is the new black with lots of new botanicals
Personalised nutrition
Healthy aging
Sport is the new Wellness

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Market Insights

People who take supplements as part of their regime are generally dedicated to either Holistic wellness, with a preventive approach where health is part of a desire to rely less on medical interventions and prescription drugs or Optimising nutrition, where supplements fill the gaps and ensure they consistently get enough of key nutrients.

Our biggest focus areas are:

Sport & healthy lifestyle
Healthy aging
Beauty nutrition
Natural & clean (sweeteners/excipients)
Effervescent “the technique with functional potent drinks”
On trend flavours
Powders in sachets
Tablets & capsules in lifestyle daypacks

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Workshop

We arrange Customer Workshops where we review the market figures and trends that we’ve seen.

Let us show you all kinds of opportunities we have for your new brand or your brand portfolio with raw materials, dosage formats, NPD formulations, flavour systems, packaging and the Regulatory system.

Concept Solutions

We take new ideas and create concept solutions.

We know the market and the customers regardless of age and lifestyle and we work proactively on trends to find products that fit into your portfolio and your market plan.

We can tailor-make concepts for specific:

Age
Gender
Lifestyles
Feel-the benefit effect (e.g. energy, immune, focus, destress)
Effervescent functional drink concepts
Morning, day and night
Day pack regime
Goals (e.g. sport, weight, beauty)

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